A new budget grocery delivery app aimed at tier-2 Indian cities needs a name, a tagline, and a one-paragraph positioning statement.
This is a fast, one-sitting challenge. No design software needed, just words. Use ChatGPT or Claude to brainstorm, then write up your best pick yourself.
WHAT TO SUBMIT (200-400 words): a brand name, a tagline (under 10 words), and a short paragraph on why this identity would resonate with budget-conscious tier-2 shoppers (think Indore, Bhopal, Coimbatore, Nagpur, not metro Gen Z).
NON-NEGOTIABLE: original write-up in your own words, name must not already belong to an existing well-known brand.
JUDGING: memorability and fit to tier-2 audience (50%), clarity of positioning (30%), originality (20%). Top solution wins the full prize.