A small Indian D2C snack brand (think: a healthy millet-chips or protein-bar startup) has a modest marketing budget and wants one sharp, actionable idea to win more first-time customers in the next 30 days.
This is an easy, one-sitting challenge. No marketing background, design tool, or code needed. Use ChatGPT or Claude to think it through, then write it up yourself.
WHAT TO SUBMIT (300-500 words): the idea, why it fits how Indian Gen Z discovers/buys snack brands, and a rough one-week execution plan under a Rs 15,000 budget.
NON-NEGOTIABLE: original write-up in your own words, specific to a snack/FMCG D2C brand.
JUDGING: specificity/creativity (50%), realism (30%), clarity (20%). Top solution wins the full prize.